Omega and Swatch Collaborate on 11 BIOCERAMIC MoonSwatch Watches

2022 may be the year they fully wake up. As early as March 17, Omega announced the Omega and Swatch collaboration through its official social media platform, which attracted a lot of attention. With the complete debut of the cooperative watch styles today, there has naturally been a heated discussion in the watch circle. Many watch circle professionals predict that it will be hard to find a watch by then. This is an unexpected attempt. The joint craze of luxury brands and fashion brands has been pushed to a new climax. The most iconic brand in luxury and fashion has incorporated its own brand essence to create a truly innovative new product. From the planet at the center of the solar system to the dwarf planets surrounding it, different designs display stars one by one. Compared with high-end fashion, leather handbags and high-end beauty brands, traditional Swiss watch brands have always been considered conservative in their marketing strategies. However, after the epidemic, traditional Swiss watches have visibly changed the concept. This is an unexpected attempt. The most iconic names in luxury and fashion incorporate their own brand essence to create truly innovative new products. It can bring extra texture embellishment to this series of watches. From planets in the center of the solar system to dwarf planets in the outer reaches, different designs come one after another. Each model comes in a different color combination, but each model represents the planets in our solar system, as well as the sun and Earth's moon. Interestingly, even though Omega has been deeply involved in the high-end market, this series of watches is priced under $300 – a fraction of the price of the Super Series.

The reporter immediately called the Swatch offline store on the first floor of Silverstone Plaza in Chengdu. The sales staff said that the relevant watches will be sold in Chengdu Chunxi Store and Vientiane City Store, and ordering is not supported. Consumers can queue up to buy on the 26th, with a limit of two per person. When asked about the pricing of the cooperative watches, store staff said that the specific pricing was not yet clear. In the Chinese mainland market, there are only 11 Swatch stores selling in Beijing, Shanghai, Chengdu, Chongqing and Hangzhou, including Beijing Wangfujing and SKP-S stores, Shanghai Peace Hotel and Disney Direct Sales Store, and Chengdu Chunxi Road store.