You think Glashütte Original is not well known? Take a look at the history of Glashütte Original
However, for those experienced watch friends, this may just be a place name, but more synonymous with the watch making process in a certain region. If you want to know the meaning behind the original, you might as well review the origin of the Glashütte original name.
After the disintegration of GUB in the 1990s, only the Glashütte Watch Factory inherited its ownership, and the brand name was renamed ORIGINAL.
Perhaps, just looking at the name changes still cannot fully understand the meaning of originality, so you might as well turn your attention to the many original Glashütte institutions. Museums and antique restoration rooms that inherit watch culture, watch factories and watchmaking factories that reflect watchmaking attitudes, and watchmaking schools that cultivate talents. At present, there are only a few luxury lineups in the entire watch industry that can be achieved, and Glashütte Original is one of them. However, as Glashütte's original brand became more and more famous, there were other strange noises. If you type Glashütte watch on Baidu now, sometimes some devils will jump out. There are more German brand watches with Glashütte written on the dial. In fact, the original Chinese name of Glashütte is a simpler Glashütte, why should it be changed to Glashütte Original? The purpose is that after some confusing information has been produced in recent years, Glashütte’s original origins are in the town of Glashütte, the center of German watchmaking, which is consistent with the pure blood of German advanced watchmaking skills.
Another level of originality is the attitude towards watchmaking. In order to achieve all the goals of independent research and development, Glashütte not only renovated the watch factory at Street 1, but also acquired the watch factory in the town of Pforzheim. In terms of movement, from gears, screws to movement bottom plates, Glashütte Original produces independently, and even production tools such as molds and bases are designed and manufactured by specialized departments. In addition, in the current highly developed industrialization, Glashütte still adheres to the traditional manual watchmaking standards, polishing again and again, debugging again and again, it may just make the movement components more refined under a high-power microscope, it may just make 0.1 seconds more accurate. This pursuit of detail is also reflected in Glashütte’s original requirements for the disk.
Finally, back to the original question, what is originality? Judging from Glashütte’s originality, the original definition of the watch industry is the inheritance of tradition, persistence in the present, and innovation for the future, just like the MP’s excellent calendar watch and the MP’s excellent calendar moon phase watch. This is just the starting point of Glashütte’s original journey.
